Shopping in Seoul is an interesting and sometimes
chaotic experience, with a vast selection of products, busy malls,
and communication barriers. However, there are many bargains that
make it worthwhile. Most shops stay open until 10pm and some
markets are open 24 hours.
Myong Dong is the most popular shopping district,
home to sports and fashion shops offering cheap and trendy clothes
for young people. In Tongdaemun, Doota sells cheap beads,
accessories, and shoes, as well as every imaginable type of fabric
Second hand goods are numerous at markets like the
Hwanghak-dong Flea Market. Chang-anp'yong Antique Market treasures
include paintings, calligraphy, and old chests, as well as stone
and ceramic artefacts.
Seoul's biggest department stores are also in the
Myong Dong area: Shinsegae, Lotte, and Hyundai. These dazzling
emporiums stock everything under the sun, from cheap electronics to
high end fashion. All feature labyrinthine grocery selections and
popular food courts.
The birthplace of leading global electronics
companies like Samsung and LG, South Korea is renowned for its
cutting edge technology. The best place for it is Yongsan
Electronics Market, where dozens of stores specialise in one or two
of the latest gadgets and frequent sales mean excellent prices.
The Itaewon area has shops selling discounted
designer clothes from brands such as DKNY, Nike and Adidas; stalls
on the street sell hats and fake designer handbags. Apkujong has
upscale department stores and boutiques, as well as the Kangnam
underground shopping mall. Prada, Gucci, Armani, Stella McCartney
and the Galleria are also found here.
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